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Guiding to Grow, Achieve and Succeed


Wendy Scott, CAE

Contact me directly to schedule a discovery call to learn about your needs and how we may partner for solutions.

About WSA and Wendy Scott, CAE


I've had the privilege to lead and empower dedicated staff, Board of Directors and hundreds of volunteer leaders of professional and trade associations, social mission nonprofits and foundations based in the U.S. and internationally for over 35 years. My experience as an Executive Director/CEO, successful entrepreneur and leadership development specialist allows me to bring a practical, business minded approach and strategies to help move organizations forward. Developing an "innovation mindset" and planning for effective change management are keys to long term sustainability.

When leaders reach out to me, I often ask them these key questions:

  • What are the "pain points" holding your organization back from reaching its full potential?

  • Are there obstacles preventing you from setting personal goals and being a more effective leader?

  • What are you tolerating now that you'd like to change?

  • If experiencing an executive-level management transition, what are your most important interim needs?


I believe that every person and organization is fully resourceful, capable of setting goals and an action plan to achieve them. We'll focus on strengths while working collaboratively to improve performance and fulfill your long term vision for personal and/or organizational growth and success.

Certifications and Awards

  • Certified Association Executive (CAE)       since 1998

  • Certified Maxwell Leadership Coach, Trainer and Speaker

  • "Outstanding CEO of the Year"              James J. Lowry Award, Association        Executives of NC - 2011

  • Member, American Society of Association Executives since 1994

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Wendy and John C. Maxwell

Orlando, Florida

Affiliate Member


Wendy Scott & Associates, Inc. is a       CAE Approved Provider 

Our programs related to association or nonprofit topics meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit

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